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Class Notes for KNES 472
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KNES 472 Lecture Notes - Lecture 8: Social Media Marketing, Viral Marketing, Engagement Marketing
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KNES 472 Lecture Notes - Lecture 7: Greater Media, Tobacco Advertising, Product Placement
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KNES 472 Lecture Notes - Lecture 8: New Media
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KNES 472 Lecture Notes - Lecture 7: Marketing Mix
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KNES 472 Lecture 7: Sponsorship-3
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KNES 472 Lecture Notes - Lecture 8: Search Engine Marketing, Search Engine Optimization, Social Media Marketing
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KNES 472 Lecture Notes - Lecture 7: Webcast, Press Release, Mobile Phone
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KNES 472 Lecture Notes - Lecture 6: Rotisserie, Costco, Gross Margin
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KNES 472 Lecture Notes - Lecture 6: Variable Cost, Dynamic Pricing, Predatory Pricing
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KNES 472 Lecture Notes - Lecture 6: Pricing Strategies, Marketing Mix
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KNES 472 Lecture 6: Pricing-4
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KNES 472 Lecture Notes - Lecture 6: Profit Maximization, Sports Equipment, Cash Flow
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KNES 472 Lecture Notes - Lecture 5: Starbucks
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KNES 472 Lecture Notes - Lecture 5: Customer Satisfaction
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KNES 472 Lecture Notes - Lecture 5: Market Saturation
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KNES 472 Lecture Notes - Lecture 4: Advertising Mail, Personal Selling, Pay Television
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KNES 472 Lecture Notes - Lecture 4: Target Market, Market Structure
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KNES 472 Lecture Notes - Lecture 4: Marketing Mix, Resource Management, Direct Marketing
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