MCOM 214 Lecture Notes - Lecture 3: Externality, Nudity, Commercial Speech
15 Sep 2016
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Document Summary
Chapter 2 the economic, social, and regulatory aspects of advertising. Advertising: keeps consumers informed about alternatives (complete information, allows companies to compete more effectively (self-interest) by competition (many buyers and sellers, *ad stimulates a healthy economy & helps create financially healthy consumers. Deception in advertising: factually false considered deceptive. Puffery: exaggerated, subjective claims that can"t be proven true or false. The best , premier : accepted in us market: reasonable people don"t believe it, case in textbook: papa john"s vs. pizza hut. Effect on our value system: advertising has been often criticized for degrading people"s value systems by promoting a materialistic way of life. The proliferation of advertising: too much, negative impact of excessive advertising less effective ads. The use of stereotypes in advertising: advertising has long been criticized for insensitivity to minorities, women, immigrants, the disabled, the elderly, and other groups. Offensiveness in advertising: nudity ads, immoral, strictly adult-oriented ads, taste is highly subjective, taste is geographic.
