BMK 201 Lecture Notes - Lecture 14: Co-Creation, Tunxis Community College
6 Jan 2021
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Document Summary
Explain the importance of the service sector to the australian and new zealand economies. With most service-dominant economies, private sector organisations in australia and. New zealand are the primary providers of many services including retail, property and construction, with the government sector being a major provider in the areas of defence, health, education and welfare. The most rapidly growing service industries are communications, education and health, and these areas are expected to provide many opportunities for marketers in the coming decades. Services" are products, distinguished from goods by a number of unique characteristics. The most obvious distinguishing feature of a service is their intangible nature. They are not things", rather, they are deeds, activities or performances. They are activities, performances or benefits that are offered for sale, but which involve neither an exchange of tangible goods nor a transfer of title. Service" is the act of delivering a product (whether it is a good or services product).
