PSY 111 Lecture Notes - Lecture 17: Tunxis Community College, Encoding Specificity Principle, Multiple Choice
20 Nov 2020
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Document Summary
Some info (route to your school) id automatically processed. However novel info (friend"s new cell-phone number) requires attention and effort automatic processing tendency of certain kinds of info to enter ltm with little or no effortful encoding. Enormous amount of info is processed effortlessly by us like: space encode place or location of things, frequency time-note the events that take place in day flashbulb memory. Automatic encoding that occurs because an unexpected even has strong emotional association for the person remembering it: memory is not free from errors effortful processing. Novel info committed to memory requires effort, like learning a concept from a text elaborate rehearsal imagery. Organizing items into familiar, manageable (or meaningful) units. Complex info broken down into broad concepts and further subdivided into categories and subcategories encoding. Serial position effect: when your recall is better for first and last items, but poor for middle items on a list, primacy effect recency effect.
