PSY 111 Lecture Notes - Lecture 20: Semantic Memory, Coding Theory, Artificial Neural Network

• School: Tunxis Community College
• Department: Psychology
• Course: PSY 111
• Professor: Percy

Document Summary

Effortful processing encoding that is initiated intentionally and requires conscious attention. Automatic processing encoding that occurs without intention and requires minimal attention. Structural encoding processing based on structure of information. Phonological encoding processing based on sound. Semantic encoding processing based on meaning. Levels of processing concept: the more deeply we process information, the better it is remembered: semantic encoding involves most processing, since meaning must be focused on, reason why elaborative rehearsal is more effective than maintenance rehearsal. Hierarchies and chunking: takes advantage of principle that memory is enhanced by associations between concepts, chunking widens information processing caused by limited capacity of short term memory (e. g. encoding phone number in sets of numbers) Mnemonic devices: mnemonic device is any type of memory aid (including hierarchies and chunking, does not reduce amount of information to encode, but provides extra cues to retrieve information.