CTD 446 Lecture Notes - Lecture 9: Kente Cloth, News, Fendi
Document Summary
Identify target market to make fit work: bleaching, dyeing on large scale, fashion is the driving force behind manufacturing and distributions, cross-cultural influences, technological improvements, demographic shifts, current events. Second hand clothes important: distribute better quality garments to others that may not have been able to afford them, retro fashion statements, rapid growth of children, transcends national boundaries. Trade agreements: nafta, jobs from us, currency to countries (mexico) finance government development programs, stabilize economies, less susceptible to political volatility. Initiative influence world dress: developing country"s citizens, earn regular income, afford to purchase more of products they make. Increase demand: world dress becomes more evident, designers want to appeal to these new markets as well as old, use countries as inspiration of world fashion, shifting styles of world dress. Catering to the middle east: wall street journal the chic of arabia.