GBA 490 Lecture Notes - Lecture 6: Guerrilla Marketing, Leapfrogging, Microsoft Powerpoint
29 Mar 2020
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Document Summary
Making choices that complement a competitive approach and maximize the power of strategy. Competitive dynamics and the timing of strategic moves. Scope of operations along the industry"s value chain. Whether and when to go on the offensive strategically. Whether and when to employ defensive strategies. Which value chain activities should be outsourced. Whether to enter into strategic alliances or partnership arrangements. Avoid directly challenging a targeted competitor where it is strongest. Use the firm"s strongest strategic assets to attack a competitor"s weaknesses. The offensive may not yield immediate result if market rivals are strong competitors. Be prepared for the threatened competitor"s counter response. A company spots opportunities to gain profitable market share at its rivals expense. A company has no choice but to try to whittle away at a strong rivals" competitive advantage. Market leaders that are in vulnerable competitive positions. Runner-up firms with weaknesses in areas where the challenger is strong. Struggling enterprises on the verge of going under.
