RHM 370 Lecture Notes - Lecture 2: Shapes And Sizes

• School: University of Alabama
• Department: Hospitalityand Management
• Course: RHM 370
• Professor: Alexis Z.Clark

Document Summary

Events marketing: utilizing special events to promote a brand. Event marketing: comprehensive strategy for engaging target markets to attend and participate in a special event. A brand that is identifiable entity that makes specific promises of value. Id the experience you want your guests to have before, during and after the event. Consumer- the actors upon the stage make the event (often social events) Wedding, reunion, birthday, funeral: family, friends, co-workers (close) Fundraiser, philanthropy, social activism, cause based: people who care about org or cause. Community events, quality of life events: local residents, tourists, tax-payers, voters, families, students. Trivia nights, bible studies, baby showers, birthdays, weddings- all shapes and sizes! Promotion- traditional invite, rsvp or online sets tone for event. Brand setting: theme or figuring out the type of wedding event. Incentive for organizations to participate in community causes. People need to be told the issue and then how they can help with it!