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Lecture 5

JCM 200 Lecture Notes - Lecture 5: Event Management, Press Release, Sexual Assault


Department
JCM
Course Code
JCM 200
Professor
Zhang
Lecture
5

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1/29/2020 Lecture
New stories values:
Timeliness
Impact
Currency
Conflict
novelty/emotion/bizarreness
Prominence
Proximity
Introduction to News Writing:
Incoming news:
Pseudo events- staged and planned events to get publicity
Press release
Outgoing news:
Enterprise stories
Types of news:
Hard news- serious and imely stories about important topics that inform or
educate: accident, major crime, fire, press conference
Soft news- feature or human-interest stories: a person, a “how to”, home decor or
history
What is not newsworthy:
Offensive details
Sensationalism
Rumors
Sexual assault
Names of juveniles
Trade names
Being objective, free of any reporter bias or opinions
Accuracy is a priority
When you write a news story, keep in mind that:
Journalists always verify everything before reporting
Journalists must remain fiercely independent
They must demonstrate their loyalty to citizens by a. Remaining committed to
truth-telling and b. Exhibiting a committed to elevating a story
Essential qualities of news:
Accuracy
Timeliness
Brevity
Clarity
Objectivity
Factual
Structure of news:
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