LGS 200 Lecture Notes - Lecture 5: Midpoint Method, Demand Curve, Prescription Drug

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Elasticity: basic idea: elasticity measures how much one variable responds to changes in another variable. One type of elasticity measures how much demand for your websites will fall if you raise your price: elasticity: is a numerical measure of the responsiveness of qd or qs to one of its determinants. We will drop the minus sign and report all price elasticities as positive numbers. It doesn"t matter which value you use as the (cid:498)start(cid:499) and which as the (cid:498)end(cid:499) you get the same answer either way! The variety of demand curves: the price elasticity of demand is closely related to the slope of the demand curve but it is nor equal to the slope of the demand curve. The reason for this is because slope is a ratio of two changes and elasticity is a ratio of two % changes: rule of thumb: the flatter the curve, the bigger the elasticity.

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