MC 495 Lecture 3: 495 Class 3
6 Jul 2016
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Tactical element: pocket points- get free food and stuff if you"re not on your phone. Kid walking through playground, high schooler walking through prom, college kid walking through campus, adult walking down the aisle all with their phones in their heads works with the freshmen, incoming students. Photo of a person looking down at their phone and something funny is going on in the background or next to them. Little posters around campus that teases what"s to come doesn"t have to be 100% digital. Needs to be primarily digital, but can start offline to push them online. Put weird or odd things in crosswalks that are odd or strange.
