MC 495 Lecture Notes - Lecture 2: Hootsuite, Klout, Google Analytics
6 Jul 2016
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Get existing customers to spend more: at the core: Use reports, fact sheets, videos, podcasts, tutorials, etc. You create content that explains and proves their point: dove"s new competitor was going to sell buy one get one. So dove sold in packs of 5 to take consumers out of the buying cycle for at least 6 months. Fans, followers, subscribers and connections converted to buying customers but into advocates and ambassadors. Existing customers recruit new consumers through lateral engagement. Yield: simply the average $ value of a transaction: 2 ways to increase yield. Develop a reason they want to buy more: think of starbucks, mcdonalds, st. lukes" louis doing the combo meal. Trying to increase average price of a transaction: social media creates awareness with updgrades or bundle packages, it usest he power of lateral engagement wom to reinforce, one more step missed it. Before anything begins, you must first listen. Don"t want to repeat something that"s already been done.
