MGT 300 Lecture 4: Chapter 4 notes
28 Sep 2017
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Define marketing research and its importance to decision makers. Name the five basic steps in conducting marketing research, including the two types of data and four survey methods. Describe the tools, such as databases, big data, marketing analytics, and decision support systems, useful to marketing decision making. Identify ethical and international issues in marketing research. Marketing research - the systematic design, collection, interpretation, and reporting of information. Increases the firm"s ability to make informed decisions and respond to customer needs. Firms such as sg360o can help companies improve their data-gathering and analysis capabilities, helping them to make better decisions about marketing strategies and improve customer relationships. Quantitative data - yields information that can be communicated through numbers. Table 4. 1 - differences between exploratory and conclusive research. You said this was not working can you tell me more about your issue . Help identify additional data needs or decision alternatives. Customer advisory boards - small groups of actual customers who.
