MKT 300 Lecture Notes - Lecture 15: North American Free Trade Agreement, Dominican Republic–Central America Free Trade Agreement, World Trade Organization
Document Summary
First stop: coca-cola in africa: competed in developing global markets and enters emerging markets, marketing strategies used. Global firm advantages in its costs and reputation: operates in more than one country, gains research and development, production, marketing, and financial, problems faced. Major international marketing decisions: looking at the global marketing environment, deciding whether to go global, deciding which markets to enter, deciding how to enter the market, deciding on the global marketing program, deciding on the global marketing organization. International trade system: economic environment, political-legal environment, cultural environment. Nontariff trade barriers: biases against the bids, restrictive product standards, excessive host-country regulations or enforcement. Imposes international trade sanctions and mediates global trade disputes. Regional free trade zones: economic community: group of nations organized to work toward common goals in the regulation of international trade. Economic environment: factors reflecting a country"s market attractiveness: Industrial structure: subsistence economies, raw material exporting economies, emerging economies, industrial economies.
