PY 372 Lecture Notes - Lecture 6: Blood Donation, Social Proof, Binge Drinking
Document Summary
Definitions and concepts three types of social influence: Conformity and social influence conformity: a change in behavior or beliefs to agree with others compliance: yielding to a request for certain behaviors or agreement to a particular point of view while privately disagreeing. Obedience: a change in behavior or beliefs as a result of the commands of others in authority. Sherif (1936) - study on the formation of group norms using the autokinetic effect (informational vs. normative: why do people conform? informational influence: conformity from accepting evidence provided by other people. Normative influence: conformity based on a desire to fulfil others" expectations. Asch (1955) - studies of group pressure, line study. Only 37% of all responses were conforming but when you think about the context of the study (37% of people conforming is a lot) We conform to the group even if we know we are correct due to the: when do people conform? need to be liked.
