COM 101 Lecture Notes - Lecture 5: Human Communication
3 Sep 2017
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Document Summary
We differ in our perceptions because seeing the world does not just involve objective. Perception is a complex physical, psychological, and social process. Human communication will always be a process of perceiving meaning, and not just a. Communication is the key to bridging perceptual differences matter of objectively interpreting reality. Selection: what we attend to or choose for further processing. Selection is necessary we can"t process all the sensory info we"re exposed to. Factors influencing selection: qualities possessed by stimuli (contrast, frequency, intensity, novelty, qualities that overlap with motivations), individual differences in observers (priorities, values, cognitive structures)
