PSY 321 Lecture 2: Social Influence 2.pdf
13 Nov 2014
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Six others in session, sit around a table, judge line length, say answers aloud. Which of the three lines on the right are equal in length to standard line? (obvious answer) The six others in session are all confederates. 5 of the 6 people sit before the participant. First two trials: everyone says the correct answer. 12 of next 16 trials: unanimously wrong besides participant. 50% conformed on half of the trials or more. Sherif: task was difficult - physical reality was ambiguous. Asch: task was simple - physical reality was clear. Normative influence:we fear the consequences of being deviant. Informational influence:we want to be correct in our judgments. When we doubt our own judgment, we look to others - ex taking subway for first time. Compliance techniques focus on getting people to agree to a request. Social norm:an expected standard of behavior and belief in a group. People sent cards back (200/600 cards sent back)
