PSY 321 Lecture 5: Social Influence 5.pdf
13 Nov 2014
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Wanted cookies more and would pay more when they came from a jar of 2 vs. 10 cookies. Even more when they started with a jar of 10 when switched to jar of 2 (newly scarce) vs. jar of 2 all along. Most of all when cookies are taken away to give to others (demand) vs. just experimenter mistake: conformity. salting the tip jar: most likely to leave bigger tip when there are dollar bills are placed in there at first. Line at club: if there"s a line to get in, it seems busier and more popular. Laugh tracks: people laugh longer and rate as funnier; conformity makes you laugh - consistency keeps you laughing. Gave random orders to passers-by - 1/3 obeyed. Shock generator - give shocks of various levels if question is answered wrong. How far will people go? person getting shock is just pre-recorded voice who is obviously in pain.
