SOC 101LEC Lecture Notes - Lecture 5: Snowball Sampling, Response Bias, Structured Interview
28 Jun 2019
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Document Summary
The most popular method among researchers involves direct questioning of research subjects. Population:the target group that you intend to study. Sample: a set number of individuals from among the target population. How one chooses a sample is crucial, the choice may skew results. If you wish to generalize your findings (generalizability) then your sample must be representative of your population. Random sample: every element of the population has the same chance of ending up in the sample. Important if goal of study is to be generalizable. Stratified random sample: a sample for selected subgroups of the target population which everyone in the subgroups has an equal chance of being included in the research. Snowball sampling: sample is created by continuous series of introduction to friends and colleagues. Not very representative or generalizable (hard to reach) hidden ex: the mole people. Neutral questions: your questionnaire must be designed to allow.
