BUS 1000 Lecture Notes - Lecture 2: Mobile Marketing, Search Engine Optimization, Personal Selling

• School: University of Denver
• Department: Business Core
• Course: BUS 1000
• Professor: Haag Stephen

Document Summary

Introduction- when a business builds awareness for their new product. Growth- companies are focused on building brand recognition and gaining more customers. Fixed costs- costs that aren"t directly related to the creation or selling of the product. Variable costs- costs directly related to the creation or selling of the product. Competition refers to businesses/products that potential customers consider buying instead of yours. Intensive- the goal is to get the product in as many places as possible. Good for less expensive items and impulse buys. Exclusive- the goal is to only utilize one channel. Selective- the goal is to utilize a small number of outlets. The method of sharing relevant information with a company"s potential customers. When companies use email to attract potential customers. Search engine marketing, email marketing, social media, and mobile marketing are collectively known as digital marketing. People are at the heart of service based businesses. The people you hire are part of the experience your business provides.