BUS 1000 Lecture Notes - Lecture 12: Normative Ethics, Consequentialism, Ethical Decision

• School: University of Denver
• Department: Business Core
• Course: BUS 1000
• Professor: Haag Stephen

Document Summary

Coe ethics, the bottom line, and corporate social responsibility. The triple bottom line: social and environmental success is measured with economic success. Traditional way to measure bottom line: profit. Profit = revenue expenses (maximizing economic profit) People= how a company affects people inside and outside the company: example: patagonia locking the doors on the weekend, allowing employees to go surfing during the workday. Planet = how a company affects the environment: example: patagonia making use of plastic bottles into polyester fiberfill \ Benefits: reduces cost to manufacture, builds brand value, attracts and retains employees, creates innovation, reduces potential risk. Problems: difficult to measure success, greenwashing falsely convey their products and services, old mindsets and new theories, changing culture/thinking spend money, can make even more money. Stakeholders that benefit: everybody and everything gets better, not a fad, only right way to do business.