ECON 200 Lecture Notes - Lecture 13: Marginal Revenue, Root Mean Square, Variable Cost
Document Summary
Firms make decisions on how much of a good to produce. Like any other choice, this involves cost-bene t analysis. We will study the marginal cost and marginal revenue of production. A rm"s goal is to maximize pro ts: pro t = total revenue total cost. Total revenue is the amount that a rm receives from the sale of goods and services and is calculated as the quantity sold multiplied by the price paid for each unit: total revenue = quantity. A rm"s total cost is de ned as: total costs = fixed costs + variable costs. Fixed costs are costs that do not depend on the quantity of output produced. (cid:12254) one-time, upfront payments before production begins, like buying equipment. (cid:12254) ongoing payments, like monthly rents. Even if a rm produces nothing, it still incurs a xed cost. Variable costs are those that depend on the quantity of output produced. (cid:12254) includes raw materials as well as labor costs.