ECON 200 Lecture Notes - Lecture 9: Reservation Price, Demand Curve, Perfect Competition

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24 Sep 2015
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Willingness to pay and reservation price are interchangeable terms. Doesn"t have to be the actual price. Auctions are a great example for how willingness to pay varies and may not be the actual price. Demand curve represents everyone"s willingness to pay. At any quantity, the price given by the demand curve shows the willingness to pay of the marginal buyer, the buyer who would leave the market first if the price were any higher. At any given point, there is always at least one person who will drop out if the price goes up by even one dollar. The orange dot represents the marginal buyer. Surplus is not the same as profit, or revenue. Consumer surplus is the net benefit that a consumer receives from purchasing a good or service. Consumer surplus is measured by the difference between willingness to pay and the actual price.

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