ECON 200 Lecture Notes - Lecture 1: Marginal Utility, Opportunity Cost, Sunk Costs

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Economists assume that people compare all available choices: people purposefully behave in the way that will best achieve their goals: rational behavior. Rational behavior suggests that people compare the additional benefits of a choice against the additional costs. Comparing additional benefits and costs of a choice: marginal decision making/ thinking at the margin. Small incremental changes to a plan of action. Individuals and firms can make better decisions by marginal decision making. A rational decision maker continues to take an action if and only if the marginal benefit of the action is at least as large as the marginal cost. A cost that has already been committed and cannot be recovered. Sunk costs do not affect thinking at the margin. The value of what you have to give up in order to get something.

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