ECON 200 Lecture Notes - Lecture 3: Economic Surplus, Demand Curve, Reservation Price

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What happens to total revenue if price rises: The price goes up-called price efect (so total revenue would rise) Quantity efect: people will buy less of good due to higher price (so total revenue would decrease) Price efect leads to higher total revenue. Quantity efect leads to lower total revenue. Therefore without additional info, the net efect of a price increase on total revenue is ambiguous. If demand is elastic then when price rises, total revenue will fall. If price goes up and quantity goes down only a little (demand isn"t sensitive to changes in price) then total revenue will go up. Welfare economics: the study of how the allocation of resources afects economic well-being. Economists have a great deal of conidence in markets. Willingness to pay: the maximum price that a buyer would be willing to pay for a good or service. Reservation price is another term for willingness to pay.

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