COM 101 Lecture Notes - Lecture 3: Sitaonair, Inedia, Oligopoly
16 Jun 2016
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Most mass media products are from companies that operate in capitalism: capitalism = an economic system with private owners operating trade and industry for profit. The best media companies become very profitable through (1) advertising and (2) direct sales to consumer: advertising = involves selling space or time to advertisers that need access to the audience that a media product delivers. The us broadcasting industry (tv and radio) depend solely on advertising for revenue: sales to media consumers = almost all profits from books, music and movies comes from selling it directly to the consumer. The age of the internet and the fact that so much is free to us has definitely hurt companies" profits and revenue. Investors = they pour money into new enterprises to help jumpstart the company in hopes that it will return a profit on their investment (publically traded stock) Tv stations: comcast/nbc universal is the largest cable television conglomeration.
