COM 101 Lecture Notes - Lecture 12: Procter & Gamble, Paul Lazarsfeld, Fourth Estate
16 Jun 2016
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Advertising contributes to prosperity by: inspiring people to greater productivity. Advertising executive david ogilvy said that advertising: cheapest form of selling. The leading advertiser who spends about 5. 2 billion in annual mass media is: proctor & gamble. When an advertising agency takes its compensation as an ownership share in a client"s company, what is it called: equity contract. Media buyers verify circulation claims with: audit bureau of circulation. What is a major advantage of tv advertising: impact through a moving and visual media. Brand name advertising is losing ground to: store brands. Which of the following is a successful brand name: kleenex. Tv commercials have been shortened from 60 seconds to: 15 seconds. Why did george gallup abandon quota sampling: it wasn"t accurate enough. What is the bandwagon effect: polls change undecided voters to support the front runner. Probability sampling requires: every member of the population has an equal chance to be interviewed.
