ECO 211 Lecture Notes - Lecture 4: Customer Service, Subculture, Officemax

• School: University of Miami
• Department: Economics
• Course: ECO 211
• Professor: Lorca Maria

Document Summary

3 main demographic groups in the us: baby-boomers: Because there was 75 million births during those years. Demand for baby related products: individualistic, leisure time is high priority, self sufficient, want to maintain their youth. All share 2 characteristics: they all went through the vietnam war and civil rights movement together. The first generation that we can fully study because we know so much about them. Every day in the us 10,000 baby boomers turn 65, which affects these industries: Health care, social security, pharmaceuticals, nursing/retirement homes, cosmetic surgery (nip tuck generation), financial planning, tourism. Strategies to reach them: sell nostalgia, sell natural products (care about environment, sell youth and fitness, generation x: Birth dearth massive decrease in popular (18-20 million) Less educated than the boomers by 1 year of college. First generation of latch-key children (both parents work) Raised on tv advertising (lots and bad ads)