ECO 211 Lecture Notes - Lecture 2: Taco Bell, Pizza Hut, Foodservice
24 Jun 2016
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ECO 211 Full Course Notes
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Yum brands taco bell, kfc, a&w, long john silvers, pizza hut. Full table service, the dining experience, high prices. Moderate prices, less service than fine dining. Taco bell"s think outside the bun : shows that its mexican inspired, uses humor. Taco bell"s champs is their employee training program. Co-branding/ mulitbranding = 2 companies sharing the same place: ex: a&w and kfc together, the most innovative development since the drive thru, preferred by customers 6-1 over single brands. Growth strategies for yum brands: 1. international expansion, 2. Variety = # of categories a retailer has aka breadth: 3. Assortment = # of items within a category aka sku = stock keeping unit aka depth. All retailers are split into 2 types food & non-food. Self serve groceries offering met and produce. Ex: publi and heb: limited assortment supermarket: 100,000 300,000 square feet less sku"s than supermarket: warehouse club: Little service and very low prices: convenience store:
