ECO 211 Lecture Notes - Lecture 5: Potbelly Sandwich Works, Yuppie, Sandwich Day
24 Jun 2016
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ECO 211 Full Course Notes
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Product = made to order sandwiches, soups and desserts in a fun atmosphere. Price = one price for all sandwiches. Place = stores averaged 2,200 square feet. Promotion = event promotions like national sandwich day. Growth strategy some market development with some market penetration. Position strategy designed for young urban professionals, and have a ton of competition. External opportunities can expand into more cities, take advantage of healthy alternatives. External threats very labor intensive so anything involving minimum wage would affect them, and they usually start off in areas that in urban decay (not so nice) and try to rebuild the area. People spend billion a year on their pets in the us (expected to break billion in the next 5 years) Why americans spend so much on their pets: most view their pets as a member of the family, people feel an emotional attachment to their pets. Future products and services for pets: 1.
