JMM 102 Lecture Notes - Lecture 1: American Broadcasting Company, At&T U-Verse, Verizon Fios
4 Apr 2017
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You need 10,000 hours of practice to become a world class expert: about 9 years at 3 hours per day. Radio: 92. 7% of americans (12+) listen to broadcast radio each week: arbitron (acquired by nielsen, 18:30 hours/minutes per week (12+, advertiser supported/audience measurement. Cable: 51. 3% of u. s. tv households (dual revenue source). 59 million subscriber hh (vod/ppv $"s too) (espn, mtv,bravo) Telcos: 8. 4% of u. s. tv households (dual revenue source) 9. 6 million subscriber hh (vod/ppv $"s too: verizon fios & at&t u-verse. 30. 5% of u. s. tv households (dual revenue source) 34. 8 million subscriber hh (vod/ppv $"s too) directv, dish. Over the air (ota): 9. 8% of u. s. tv households (single revenue source) 11. 1 million hh"s (no vod/ppv) (abs,cbs,nbc,pbs) Broadband: 76% of american hh have internet access (speeds vary greatly: online usage: general surfing, social media, online videos, gaming, etc. Convergence: the coming together of, and blurring the lines between, what previously had been separate ways of distributing information, media platforms :
