MGT 353 Lecture Notes - Lecture 2: Digital Photography, Social Forces
6 Sep 2016
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Document Summary
Opportunity: is a favorable circumstance that leads to a creation of a product qualities of an opportunity: Anchored in a product, service, or business that cerates or adds value for its buyer or end user. Ways to identify an opportunity: observing trends: trends create opportunities for entrepreneurs, economic forces: what us going on in the economy that could start a company. When gas was expensive they started an app to see the lowest price: social forces: alter how people and business behave and set their priorities. Aging of the population, growth in cellphone use: technological advances advances in technology frequently create business opportunities. Internet, uber, digital photography: political actions and regulatory changes: ex. Laws to protect environment: solving problems: a. Prior experiences cognitive factors: way you think. Innate skills, cognitive process social networks: substantial social networks. Strong tie (frequent interaction) vs. weak tie (infrequent relations) creativity: steps: preparation, incubation, insight, evaluate, elaboration technique for generating ideas:
