MGT 401 Lecture 1: MGT401 - CaseBrief#1 - TJ's.docx
7 May 2015
School
Department
Course
Professor
Document Summary
1 favorite supermarket in america (according to market force. Information), is still vulnerable to market threats to its position: the downfall of the supermarket industry and the rivals who try to imitate its business model. The supermarket industry becomes increasingly competitive as other kinds of retailers (warehouse clubs, pharmacy chains, etc. ) push their grocery sales. Hence, in other to compete, other big retailers experiment with tj"s small-sized model as a neighborhood. However, none seems to be able to match up with tj"s level. This is because tj"s emphasizes on adding value to its customer. Firstly, tj"s focuses on choosing the right employees. Thanks to its pool of well-educated and extraverted staffs, the store is known as a friendly and helpful environment. Allowing its employees to try different products also equips them with more knowledge to guide the customers and recommend similar products. It focuses on searching for new and interesting products.
