MKT 310 Lecture Notes - Lecture 2: Gestalt Psychology, Negative Space

• School: University of Miami
• Department: Marketing
• Course: MKT 310
• Professor: Marmorstein H A

Document Summary

Hired a research firm to see the cause. Tested 3 times each of the soups consistency and they really see differences. First they used focus groups to identify the cause and then the actual experiment. Did not examine predictive validity of data rankings cant be averaged. 15 tests too many asses reliability. Maybe one of the test was not relevant reliability consistency. Will you get the same answer if you ask again average is not a good metric. You never buy the second or third option of your favorite soup. Ads cant be scored at the average they need to be to a specific target market. Better a small group that has them as their first option than a larger average. Perception: how marketers approach their consumers to get their attention the way we frame things can affect how people perceive things.