MKT 340 Lecture 4: class 4 mkt
6 Sep 2016
School
Department
Course
Professor
Document Summary
Unit 2, class 4 part 1: referrals. Isolate faces for people to see: pay attention during report building for ways. If they say no if you did what i do, what 5 people will you call immediately without hesitation: letterman: write a list in inverse order from 5 to 1. Insure initial use of the product: review what they purchased. 2: create systems for reordering, set up a review schedule, referrals and introductions, blank line interactive, do what they want. Purposes: see what is happening since last meeting, anticipate changes going forward, get referrals. Give them a list with all possibilities that can happen in their life and blank boxes give them to mark. Components: (same as stage 4: review what they purchased. Insure initial use of the product: set up a review schedule, referrals and introductions, blank line interactive, do what they want. When you have many clients and you don"t have time for all do.
