PSY 210 Lecture Notes - Lecture 10: Group Cohesiveness, Normative Social Influence, Computer Monitor
24 Aug 2016
School
Department
Course
Professor
Document Summary
Discuss influence: persuasion, advertising, politics, religion, hypnosis, brainwashing, cults. Descriptive norms indicate what most people do. Injunctive norms specify what ought to be done. Proscriptive tells us what not to do: classic contributions. Asked how far the subjects thought the light moved. Alone, the responses are entirely varying in how much the light moved. In a group, the responses were more average because everyone decided to settle on a norm. Also, say people in the group are rotated out one by one until the group is entirely new, the average is seen to persist. Given a picture of a standard line, then a picture of 3 lines of varying sizes. Asked which of the lines was the closest in length, when one of the lines is clearly correct. A number of false subjects told to say the wrong answer to see if the regular subjects would conform to an obviously wrong answer. 76% conformed to the obviously wrong answer.
