STC 116 Lecture Notes - Lecture 10: Ingratiation, Reputation Management, Crisis Management

• School: University of Miami
• Department: Strategic Communication
• Course: STC 116
• Professor: Professor

Document Summary

Ch 10 - con ict management: dealing with issues, risks, and crises. A pr professional must develop comm strategies and processes to influence the course of conflicts to the benefit of the organization . Strategic: for the purpose of achieving particular objectives. Competition: striving for the same object, position, or prize as others. Con ict: sharp disagreements or opposition resulting in a direct, overt threat of attack from another entity. Organizations ght for same resources or organizations ght against each other. Occurs when business/industry contends with govt regulators or activist groups that seem determined to curtail operations through excessive safety or environmental standards. Both the regulatory body and activists in engage in own pr e orts to make case against company. Typically organizations wish to reduce con ict: best to deal w con icts in early stages: more e cient, less damage, ethical thing to do. Most con icts are not clear-cut in terms of an ideal situation.