MKTG 376 Lecture Notes - Lecture 1: Frequency Distribution, Descriptive Statistics, Normal Distribution
Document Summary
Descriptives can provide data for graphs in an oral research presentation. Graphs are easy way to comprehend numerical results. One variable is considered at a time. For a variable produces a table of frequency counts, percentages, and cumulative percentages for all the values associated with that variable. Frequency distribution indicates the shape of the distribution of the variable and the extent of missing, illegitimate and extreme responses. Calculate the frequency and percentage of each value of the variable. Calculate the percentage and cumulative percentage (income, what % of people were below answers on 3, 2, 1) for each value, adjust for missing values. Calculate the descriptive statistics: measures of location, and variability. Number of times a score occurs in a set. General name for any organized set of data. Cannot be arranged in any particular order i. e. gender. Can be arranged in order i. e. position in a race.
