MKTG 423 Lecture Notes - Lecture 1: Domain Name System, Html, Uniform Resource Locator
Document Summary
The marketing of products or services using internet technologies. Retargeted ads, email chains, banner ads, influencers. Websites can be supplemental to brick and mortar store (petsmart) or sole way of purchase (ebay) Pay to have an ad at the top. Or optimize seo to show up high in organic search results. The domain is translated into the ip address via the dns: Translation a system to get a computer to understand which website you want to visit. How the chinese government disallows use of google, facebook, etc. Redirects between url and dns via a firewall. Also known as dns poisoning or dns hijack. Can use vpn to get around it. Inquiry for amazon homepage is sent to amazon"s server. The server is a computer that processes information requests to websites. Amazon server receives a request to view the website, and so does any amazon cookie stored on your computer.
