MKTG 423 Lecture Notes - Lecture 6: Anchor Text, Content Marketing, Social Bookmarking
Document Summary
Serve as an endorsement of the referred website. Links that take your visitors somewhere on the same website. Helps both visitors navigate, and the search engine to discover your content. The concept of a link profile (website) What makes a website popular for search engines. Linking only to reputable websites and get backlinks from reputable domains. Meaning webmasters from different background all want to endorse the page. Given by another webmaster spontaneously because the website likes the content of the website. Linked earned through a direct effort to gain links but needs the third party"s approval. Made by the webmaster without any third party approval. General principle: the easier to get, the less valuable. Ask various groups to link to your website. Create another site whose only purpose is to link back to your primary website. Creating media content to entice and engage potential customers.
