MKTG 423 Lecture Notes - Lecture 7: Millennials
Document Summary
Gamification - codes to send to people, marketing tactic to get people to utilize the product or service and benefit both parties. Gamification is becoming a necessity for platforms who are targeting millennials. Millenials are more likely to read something that is visually appealing which is where gamification comes in. Elements of gaming that are fun, fascinating, and irresistible to non-game experiences to enhance customer experience. It speaks to the sense of achievement and competition of the people. Tedious, must keep the action innovative or else users will get bored. Seen as good and bad, could be pushing drivers but helps them reach goals and keep drivers on the road. Earn points on rides to get cash back, priority support, flexible cancellations, points for. Uber rewards uber rides and eats, priority airport pickups, etc. Uber snap filter - see eta on snapchat. Uber rewards - dollars off, points system, better customer service lines, airport priority pickup,
