MKTG 440 Lecture Notes - Lecture 1: Inventory Control, Data Analysis, Research
15 Dec 2019
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Mktg 440 lecture 1: a systematic process, links an organization to its market through the gathering, analysis, and communication of information. Benchmarks (go online to see who is doing it right, and what they are doing) Their issues may not be translatable to our work: 1. The role and value of marketing research: can be applied to a wide variety of problems involving: How much can we sell the product for. During events having certain sales, frequency of sales. Inventory control (sale on summer clothes in the winter) Where to put the sales, what sticker do we put on the product. Focus on control variables - make similar to test which best way to promote the product. Things we didn"t know we needed, but now can"t live without. How do we market it and see what people need. Who do we research, who needs the product.
