PHIL 322 Lecture 18: PHIL-322,University of Arizona,Lectures(p18)
30 Aug 2018
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Document Summary
Ads inform you that a specific commodity has specific features. Ads inform by acting on your beliefs. Persuade: consuming an ad makes you desire a specific commodity. Ads can inform you directly and indirectly (brand maintenance or costly ads) Ads can influence you through morale appropriate or inappropriate means. Ads can make use of manipulation or deception - ads don"t use coercion because they cant issue threats. You believe that you make this statement in a context where the following norm of conversation is in effect - do not make statements that you believe to be false. Ads can deceive not by lying but by misleading. Indirectly - persuade by making other people beside the prospective buyer view a commodity as desirable. Persuade indirectly by creating a signaling value for commodities. Ads and dangling value creation - consumption habits have a signaling function - when you consume you signal wealth value and character traits and education level.
