PHIL 322 Lecture 38: PHIL-322,University of Arizona,Readings(p38)
30 Aug 2018
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Who"s messing with my mind? by narin and fine. Debate around ethics of advertising to children. Centered around the age at which children have developed sufficient cognitive resources both to understand the persuasive intent and to critically evaluate them. Substantial evidence now shows that judgements and behaviours, including those relating to consumption, can be strongly influenced by implicitly acquired affective associations, rather than via consciously mediated persuasive information. Implicitly acquired affective associations ( implicit attitudes") strongly influence judgement and behavior. Substantial changes in children"s advertising formats since the debate about the ethics of advertising to children was framed. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing. Findings clearly challenge the idea that the cognitive defenses enable them to better resist advertising messages than younger children without such defenses.
