PHIL 322 Lecture 36: PHIL-322,University of Arizona,Readings(p36)

• School: University of Arizona
• Department: Philosophy Main
• Course: PHIL 322
• Professor: ALL

Document Summary

Subliminal messages are most extreme from of persuasive advertising. If one is common sensical, persuasive advertising will not affect the subject. Kants standards for autonomy are too high. Have autonomy in free will and free action. Free will and free action - i both decide what to do, and am not obstructed in carrying through my decision into action. I shall now follow in the footsteps of arrington, but argue that he sets the standards for autonomy too low for them to be acceptable to common sense, and that the charge therefore still sticks. Arrington argyues that advertising does not override autonomy of consumers. First-order desires induced purely by persuasive advertising will be non-autonomous in. Rational desire and choice - advertising may be said to enable us to fulfill these prior desires, through the transfer of information, and the supplying of means to ends is surely a paradigm example of rationality.