COMM 1233 Lecture Notes - Lecture 8: Sigmund Freud, Product Placement, Psychoanalysis
30 Sep 2016
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-seems like a regular person, showing you their cool new tech etc. , but they"re advertising to you. -how netflix and amazon raise revenue without time consuming ads. For friday read ch 10, take ch 4 quiz. Build mutually beneficial relations with the public (ethical pr) But pr is more geared towards the long term. Your company, in order to give your company. Advertising is short game, and will not effect. Any sort of policies or procedures, it wont have. External public relations (the face for your customers) Internal public relations (the face for your employees) Social darwinism (the strong will excel and survive) Started to develop pr for people like rockefeller. Had rockefeller improve relations by talking to miners in person. Tried to be honest- here are the bad reviews. Image of history- going back to their roots. Shifted product focus to wants rather than needs. And that they deserved to make their own choices.
