COMM 1071 Lecture Notes - Lecture 8: Thesis Statement, The Need, Mpeg-1 Audio Layer I

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15 Jun 2018
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Ch. 8 Parts of the Speech Notes
Introduction
Primacy-Recency Effect- the tendency to remember the first and last items
conveyed orally in a series rather than the items in between
Get Attention
o Startling statement- an expression or example that grabs listeners
attention by shocking them in some way
o Questions- requests for info that encourage your audience to think
about something related to your topic
o Direct question demands an overt response from the audience
o Story- an account of something that has happened or could happen
o Joke- an anecdote or piece of wordplay designed to make people laugh
Realistic, relevant, & repeatable
o Personal reference- a brief count about something that happened to
you or a hypothetical situation
o Quotation- comment made by and attributed to someone other than
the speaker
o Action- attention-getting act designed to highlight and arouse interest
in the topic
o Create suspense- you word your attention getter so that what is
described generates uncertainty or mystery and excites the audience
Establish Relevance
Establish Credibility
State the Thesis
Select the Best Introduction
The Conclusion
2 goals:
o Summarize the goal and main points
o Provide a sense of closure by driving home the message in a
memorable way
Clinch
o Clincher- a short statement that provides a sense of closure by driving
home the importance of your speech in a memorable why
o Vivid imagery
Statement, question, story, joke, personal reference, quotation
o Appeal to Action- describes the behavior you want your listeners to
follow after they have heard your arguments
Select the Best Conclusion
The Complete Formal Outline with Reference List
Formal outline- you need to compile a list of the sources you draw from in a
speech, create a title (if required), and then review your outline to make sure
that it conforms to a logical structure
Listing Sources
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Document Summary

Introduction: primacy-recency effect- the tendency to remember the first and last items. Writing introductions: 10 % of speech, 20 sec for first speech, 4 goals, get attention, convey listener relevance, establish speaker credibility, identify thesis (speech goal+preview statement, get attention, startling statement/statistics, short, relevant joke or anecdote. Goals of the conclusion: summarize speech goal and main points, clinch, clincher- one or two sentence that provides a sense of closure by driving home the importance of your speech. Completing the outline: list sources- bibliography, create a title, simple statement of subject, question, creative title, review the outline format. Example: ted talk, attention getter, scary plane (cid:498)imagine(cid:499)- personal anecdote/ vivid imagery. Imagine the same thing happens on your plane, how would you change your relationships, and are you being the best parent you can be?- call to action: recap over everything he touched upon. Impromptu- (cid:498)if i had a million dollars i would (cid:499: write an introduction, thesis.

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