COMM 1076 Lecture Notes - Lecture 8: Political Correctness, Ethnography
Document Summary
Semantic rules: way that we assign meaning to words, equivocation: words have multiple meanings (ex hot, relative language, only understand meaning through comparison, static evaluation, the mistake of thinking language or people are consistent and unchanging. smart what is smart: nobody is dumb/smart. Judgements we make are silly, we just know something different than others: abstraction, vague language, clich "s, word soon. Syntactic rules: grammar, spelling, punctuation, sentence/paragraph structure. Pragmatic rules: understanding a messages" context, state farm jacked up commercial. Firefighter vs fireman vs firewoman: addi(cid:374)g e(cid:373)phasis to certai(cid:374) words whe(cid:374) should(cid:374)"t, calling a woman, a fireman. Assuming foreigners are non-intelligent because the may not speak the language well. Pay attention: to the way you speak, the terms you use (calling men, men and women girls) Protect people"s feeli(cid:374)gs with la(cid:374)guage (cid:894)through carefully selecti(cid:374)g la(cid:374)guage(cid:895) Words we ca(cid:374)"t use today that we could use decades ago, you"d get looks today.
