BUA 343 Lecture Notes - Lecture 12: Market Analysis, Ikea, Swot Analysis
20 Jan 2016
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Swot look at from international perspective = pestel analysis. Create products and processes that are responsible to local market needs. Global integrations economies of scale & global competitors. Ikea: swedish firm but make most of its profits outside of country. Objective to provide an objective assessment of the company"s preparedness to engage in international business activity. Outcomes a list of firm strengths and weaknesses and recommendations for resolving deficiencies that hinder achieving company goals. Criteria relevant financial & tangible resources; relevant skills & competencies; senior management commitment and motivation. Objective to conduct a systematic assessment of the suitability of the firm"s products and services for international customers. Outcomes determination of factors that may hinder product/service market potential in each target market; identification of needs for the adaptations that may be required to initial and ongoing market entry. Foreign customer characteristics/requirements; gov"t mandated regulations; expectations of channel intermediaries; characteristics of competitors" offerings.
