J 201 Lecture 3: Encoding / Decoding (Day 3)
7 Oct 2016
School
Department
Course
Professor
Document Summary
Media fast report due m. oct 17. Media ownership paper due m. nov 30. Encoding = process by which message is constructed by its producers. Decoding = process by which audience reads, interprets, & understands message. Dominant process = decode messages way sender intended. Negotiated process = resist by consenting to claims made. Oppositional process = reject entirely the claims made. All 3 is reason why meaning is never fixed. 1944, wrote the culture industry: enlightenment as mass. 10/3/16 argues that hollywood is a factory & industry. Culture industries are like factories that mass produce standardized, reliable, & predictable goods. Includes star wars, disney, game of thrones . Capitalism requires that most of us work in factories. We make money to spend money for movies, games, music . Labor becomes the means to access the culture industries. **life becomes defined by participating in the culture.
